A new journey begins: Brieven aan Samson coming soon to PLAY

Today marks the official press launch of a brand-new television program that will bring a wave of nostalgia, warmth, and heartfelt stories to the screen: Letters to Samson (Brieven aan Samson). The show will soon premiere on PLAY, inviting viewers on a unique and emotional journey across Flanders.

For generations, Samson has been a beloved character who grew up alongside his audience. In Letters to Samson, that bond takes center stage. The program is built around the many letters that Samson has received over the years from fans of all ages, letters filled with memories, gratitude, personal stories, and sometimes even life-changing moments.

Host Viktor Verhulst sets out on a road trip across the country to personally deliver these letters. Along the way, he meets the people behind the words, individuals and families who share how Samson played a role in their lives. Some stories are touching, others joyful or surprising, but all reveal the special place Samson holds in the hearts of viewers.

Each episode becomes a journey not only across Flanders, but also through time, reconnecting people with childhood memories and celebrating the impact of a character that has united generations.

With its mix of heartfelt encounters, unexpected moments, and a generous dose of nostalgia, Letters to Samson promises to be a warm and uplifting television experience.

The program will be coming soon to PLAY.