A Timeless Classic Returns: Dedsit Brings 'Zeg Eens Euh' Back to PLAY

Some television formats never lose their charm. They simply wait for the right moment to return.

This autumn, Zeg Eens Euh, one of the most beloved and recognisable game shows in Flemish television history, makes its long-awaited comeback on PLAY. Produced by Dedsit, the new series will be hosted by James Cooke, who takes over the reins of the iconic format originally created and presented by Gert Verhulst.

The revival follows months of creative development between PLAY, Gert Verhulst, James Cooke and Dedsit, with one clear ambition: preserve everything audiences loved about the original while introducing the format to a new generation of viewers.

For James Cooke, hosting Zeg Eens Euh is the fulfilment of a long-held ambition. Having grown up watching the show and later appearing as one of its panellists, he now steps into the role of presenter with the blessing of Gert Verhulst himself.

The strength of Zeg Eens Euh has always been its remarkable simplicity. Contestants must explain as many words as possible within one minute—without ever saying "euh". Combined with quick wit, spontaneous humour and unforgettable anecdotes from the celebrity panellists, the format has entertained audiences for more than three decades.

For Dedsit, this production represents another exciting milestone in a year filled with diverse projects. Alongside heartfelt entertainment such as Letters to Samson, innovative vertical microdramas for PLAY Shorts, and the successful return of James & Co, the company continues to develop premium entertainment formats that connect with broad audiences.

Production of Zeg Eens Euh begins this summer, with the series set to air on PLAY this autumn as a new daily entertainment show.

Sometimes the best way to move forward is to bring back a classic that never stopped making people smile. Stay tuned for more updates as we prepare to welcome Zeg Eens Euh back to television.